After a test screening wherein the film tested the lowest score ever from an audience in the history of Paramount, the executive who pushed for the movie, Brad Weston, had Stephen Sommers, the super hack director fired. Removed. Locked out of the editing room.
Stuart Baird, a renowned “fixer” editor was brought it to try to see if it could be made releasable. Meanwhile producer Lorenzo [di Bonaventura] whose turkey IMAGINE THAT explodes this weekend as the new bomb in theatres (also championed by Weston) was told his services were no longer needed on the film either.
Hasbro CEO Brian Goldner, who turned down other offers from the property to go with the script that was rushed in 8 weeks by Stuart Beattie because of the writer’s strike is frantic that this will destroy the brand and is distancing himself from the pending catastrophe.
NONE of this needed to happen, except someone who did not know the mythology, Lorenzo was in charge of the film and never contradicted Sommers on anything. Lorenzo, was Chairman of Warners and had GI JOE under option there (not as a producer) for SEVEN years and he refused to greenlight the film, stating that because he grew up in Italy he had no knowledge of it. If you google enough, at one point you will see he wanted the film to be about an action hero named MANN (Action Man, get it) and he clearly had no clue what the GI Joe world really was.
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